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Meetings with Meaning

Mentioned in Colorado Meetings Magazine…

A Fortune 500 company with Colorado locations hosted a July incentive trip to Costa Rica that included a hands-on teambuilding event that benefited local children. Brooke Sommers, CMM, CMP, owner of Strategic Conferences & Events, helped coordinate the trip and outreach, which involved packing backpacks with school supplies, shuttling the kids in to receive the backpacks and enjoy activities like face painting and bidding them farewell with a boxed lunch in hand.

The public relations professional at the group’s hotel helped connect Sommers with the organization benefiting from the outreach, and the destination management company she hired helped coordinate the details. “It cost less than $3,000 to touch 35 kids,” she says. “I try to tie some CSR in all meetings I do,” she emphasizes. “This is what we need to do to be good planners. If we don’t offer CSR up, we haven’t done our clients a service.”


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